Brové Plastics

How Brové Plastics, a specialist in high-quality injection molding, gives its growing flow of plastic products EAN-13 barcodes and safeguards traceability in the logistics chain with Loftware NiceLabel PowerForms and industrial Novexx printers.

The challenge: a growing product flow calls for professionalization

Brové Plastics specializes in high-quality injection molding. The company produces plastic parts for a wide range of sectors, each with its own requirements for tracing and logistics handling. To provide that growing product flow with the right data, the labeling process needed to be professionalized. The goal: give every product an EAN-13 barcode for flawless traceability in a streamlined logistics process, scalable for further growth and without extra manual steps on the shop floor.

Solution 1: ease of use with Loftware NiceLabel PowerForms

With the implementation of the Loftware NiceLabel PowerForms Suite, the staff of Brové Plastics have an intuitive interface. The software makes it possible to:

• Manage and secure labels and layouts centrally: one source of truth for all labels.
• Easily select the right print jobs from any workstation.
• Minimize human error through fixed input fields and logical workflows.

Solution 2: robust hardware with the Novexx 64-04 and XLP 604

For the heavy work on the production floor, Brové Plastics relies on the industrial strength of Novexx Solutions. The company uses the proven Novexx 64-04 thermal transfer printers, known for their speed and reliability at high volumes.

In March 2025 the equipment was expanded with a Novexx Solutions XLP 604. This printer has an intelligent ribbon saving function: the ribbon stops automatically on unprinted parts of the label, which considerably reduces the use of thermal transfer ribbon. This supports the sustainability goals of Brové Plastics and directly lowers operating costs.

The result: scalable labeling, ready for growth

The combination of Loftware NiceLabel PowerForms and the Novexx printers gives Brové Plastics concrete benefits:

• Flawless traceability: every product has an EAN-13 barcode, generated automatically from the central label environment.
• Lower risk of errors on the floor: operators select the right order through fixed input fields, leaving no room for wrong layouts or typing errors.
• Lower material costs: ribbon saving on the XLP 604 reduces ribbon use and with it the operating costs.
• Scalability: new products or customers are added to PowerForms within minutes, with no need to rebuild workflows.

Read the positive Google review (in Dutch) by one of the employees about working with Giesbus.

Frequently asked questions about labeling for injection-molded products

What is an EAN-13 barcode and why does Brové Plastics use it?

EAN-13 (European Article Number) is an internationally standardized 13-digit barcode used to identify products uniquely in the retail and logistics chain. By giving every injection-molded product an EAN-13, Brové Plastics and its customers can scan products unambiguously, track stock and handle orders automatically, which is essential for scalable logistics.

What does a ribbon saving function on a thermal transfer printer do?

In thermal transfer printing, a colored ribbon is used to apply the print to the label. A ribbon saving function stops the ribbon when there is an unprinted area on the label and only advances it when there is something to print again. On labels with a lot of white space, such as industrial barcode labels, this gives a considerable saving in ribbon use, usually 20 to 50 percent.

What is Loftware NiceLabel PowerForms Suite?

Loftware NiceLabel PowerForms Suite is label printing software that gives operators a simple interface in which they print the right label with a few clicks. The software connects to databases, ERP systems and production systems, and drives different print technologies from one environment. For manufacturers such as Brové Plastics that is ideal: ease of use on the shop floor combined with central control over all labels.

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Would you like scalable labeling for your injection molding or production process? Giesbus is happy to advise on a solution that fits your volume and sector.

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