Norah

How Norah, a fast-growing fashion brand with physical stores and e-commerce, centralized its labeling process with Loftware Cloud Essentials, connected ERP data and rolls out changes to all locations at once without extra IT overhead.

About Norah

Norah is a fast-growing fashion brand with a strong presence in both physical stores and e-commerce. With a collection that is renewed every week and an extensive distribution network, an error-free and efficient logistics process is essential. Correct labeling plays a crucial role in this: it determines the speed and quality of the entire supply chain.

The challenge: smarter labeling, everywhere and always

Norah faced the challenge of making labeling processes more efficient and consistent across several locations. Local management of templates led to version differences, and rolling out changes took time that is simply not available in a weekly collection cycle.

With the switch to Loftware Cloud Essentials, a future-oriented solution was introduced that brings label design, management and printing together centrally: in one environment, from the cloud, for all locations.

Implemented functionality

The implementation covered migrating existing label templates, a seamless connection with the ERP environment and training the end users. In concrete terms, this gives Norah the following functionality:

• Central label management: manage all templates from one platform and roll out changes directly to all locations.
• ERP integration: automatic processing of purchasing and product data on labels through a direct data connection.
• Compliance and standardization: advanced version control prevents incorrect labels in the chain.
• Administrator dashboard: real-time insight into the system status and the use of the platform.

Project course: from kickoff to go-live

1. Phase 1, analysis: thorough inventory of processes, print infrastructure and stakeholders.
2. Phase 2, setup: configuration of the cloud environment and migration of legacy templates to modern standards.
3. Phase 3, integration: technical ERP connection and extensive on-site print tests for maximum reliability.
4. Phase 4, training: user acceptance testing (UAT) and targeted training for system administrators.
5. Phase 5, go-live: production go-live, supported by an intensive hypercare period.

The result: one central platform for all print locations

The implementation gives Norah three concrete benefits:

• One central platform: full control over all print locations worldwide from one point, with no separate templates at separate locations.
• Operational speed: label changes are rolled out directly to all locations, which saves valuable time in the production process.
• Fewer errors: fully traceable output, in line with the latest standards and legislation.

Frequently asked questions about Loftware Cloud Essentials in retail

What does a hypercare period mean in a Loftware implementation?

Hypercare is the phase directly after go-live in which Giesbus offers extra intensive support to the organization. Operators can ask questions, small changes are made quickly and monitoring is increased to solve any teething problems right away. For a fast-growing company such as Norah, with weekly collection updates, hypercare is crucial to limit risk at the production go-live.

How do you migrate legacy labels to Loftware Cloud Essentials?

Existing label templates are migrated to the Loftware Cloud Essentials environment and adapted to the modern template architecture. That means dynamic fields where there used to be fixed text, connections to a central data source instead of separate files, and version control through the cloud. Giesbus guides this migration, including on-site print tests, so operators print the same labels on go-live day as before, but now centrally managed.

What benefits does Loftware Cloud Essentials offer for retail and e-commerce?

Retailers and e-commerce companies often work with several locations, fast product rotation and strict logistics requirements. Cloud Essentials centralizes templates and data, so a change to a product label, for example for a new collection or a new location, is available everywhere at once. No local installations, no version differences between stores and no extra IT overhead as you grow.

Read these cases too

• Geronimo Leatherworks: leather belts for European fashion brands with NiceLabel Designer Pro.
• LOOkX Cosmetics: skincare and make-up with Loftware Cloud Designer.

Curious how Loftware Cloud Essentials can streamline your retail or e-commerce labeling process too? Giesbus is happy to advise on a scalable solution.

Contact us for more information →