In horticulture and agri, everything revolves around seasons and peaks. Flower bulbs, seed potatoes and ornamental plants leave in large numbers in a short time, often to customers in dozens of countries. Every label then has to be right the first time: lot, variety, size, destination country and export data. Giesbus makes sure that data goes from your system onto the label automatically, even when it is busy.
What horticulture and agri companies run into
- Peak pressure in the season, when manual typing leads to errors and delays.
- Customer- and country-specific requirements: a different label per customer and per export country.
- Batch and lot data retyped on the shop floor instead of coming from the system.
- Export documents such as CMR consignment notes that have to be ready quickly and without errors.
- Several locations or countries with local installations that are hard to manage.
How Giesbus solves this
Loftware takes lot, item and customer data straight from your ERP or database and puts it on the right label. With PowerForms, staff get a simple input screen: choose, scan, print. With Loftware Cloud you manage all label designs centrally, without installations per location, even if you work worldwide.
For our customers in horticulture and agri we connected Oracle and their own databases, among others. Labels are printed on industrial printers or directly on the packaging line. Read more about the integrations on the page ERP integration.
In practice
HZPC
World market leader in seed potatoes, active in more than 90 countries. Loftware Cloud Business with a connection to Oracle: customer-specific labels consistent worldwide, without local servers.
M. Thoolen Flowerbulbs
Flower bulb exporter with a busy export season. Four Novexx TTO printers on the packaging machines, PowerForms and Smart Bulb for real-time batch and export data and CMR documents.
Veiling Vaassen
Ornamental horticulture. Slot and stick-in labels automatically linked to stock and price through PowerForms, printed on four Novexx XLP 504 printers, even on busy auction days.
Read more
Frequently asked questions about labeling in horticulture and agri
Can the label differ per customer or export country?
Yes. In Loftware you define per customer or country which design and which data are needed. The system chooses the right label automatically, as at HZPC, which delivers to more than 90 countries.
Does this also work directly on the packaging line?
Yes. At M. Thoolen Flowerbulbs, TTO printers print the data directly on the packaging, on the packaging machine itself. No separate print step is needed.
We do not have a large ERP. Is it still possible?
Yes. Loftware can take data from an ERP, a database or a simple central source. With PowerForms, an employee chooses the item or lot and the rest is filled in automatically.
Can you also supply printers and labels?
Yes. Besides the software, Giesbus also supplies industrial label printers, TTO printers and labels, and makes sure everything works together. That gives you one point of contact.


