Labeling in fashion and retail

In fashion and retail, collections change quickly and every customer has its own requirements for price tags, hangtags and barcodes. Managing labels separately per store or per customer leads to version differences and lost time. Giesbus makes sure all those variants come from one central environment, with the data from your own system.

What fashion and retail companies run into

Fast-changing collections that keep needing new labels.
Requirements per brand or retailer with their own logo, font, barcode and price marking.
Several stores and a webshop that have to work with the same, current labels.
Large volumes, where printing must not slow down production.

How Giesbus solves this

Loftware works with dynamic label designs: one template adapts automatically per brand, country or retailer. The data comes from your ERP or product database. With Loftware Cloud you manage all labels centrally and a change is immediately available at every location.

In practice

Geronimo Leatherworks

Manufacturer of leather belts for European fashion houses, more than 2 million a year. With Loftware NiceLabel Designer Pro and dynamic templates, every brand gets its own label.

→ Read the Geronimo case

Norah

Fashion brand with stores and a webshop, and a collection that is renewed every week. Loftware Cloud Essentials with an ERP connection: central label management for all locations.

→ Read the Norah case

Connecting label software to your ERP

Frequently asked questions about labeling in fashion and retail

Can we print a different label per brand or retailer?

Yes. At Geronimo Leatherworks, one dynamic template adapts automatically per fashion brand, with its own logo, layout, barcode and price marking.

How do we keep labels the same across all our stores?

With Loftware Cloud, all label designs are stored centrally. At Norah, a change is immediately available at every location, without separate files per store.