LOOkX Cosmetics: Loftware Cloud Designer

How LOOkX Cosmetics, a leading skincare and makeup brand, modernized its labeling process with Loftware Cloud Designer and new thermal printers and reduced the design time for new product labels by 40%.

The challenge: modernizing without disrupting operations

LOOkX Cosmetics is known for high-quality skincare and makeup products. In the dynamic world of cosmetics, everything revolves around speed, appearance and a short time to market for new product launches. LOOkX was looking for a way to modernize the print process without disrupting daily production. The key points:

Seamless integration of new print equipment within the existing IT infrastructure.
Centralizing label designs to respond faster to new product launches.
Training staff in the use of modern cloud software.

The solution: Loftware Cloud Designer with new thermal printers

To meet the high requirements for quality and speed, Giesbus implemented a complete package:

Hardware: installation of industrial thermal printers that combine excellent print quality with high processing speeds.
Software: implementation of Loftware Cloud Designer. This SaaS solution streamlines the design, management and printing of labels from one central, secure environment.
Implementation plan: a detailed rollout in which installation and configuration took place with minimal impact on daily operations.
Knowledge transfer: on-site training sessions to fully familiarize the LOOkX team with the new software interface.

The result: 40% more efficient design

The move to Loftware Cloud Designer and the new thermal printers delivered immediate, measurable improvements:

Time savings: a 40% reduction in the time needed to design new labels.
Ease of use: positive feedback from operators on the intuitive interface and the reliability of the new printers.
Future-oriented: by moving to the cloud, LOOkX can manage its labeling anywhere and scale up easily with international growth.

Read the response from Bas van Duivenbooden (co-founder of LOOkX Cosmetics) about this project on LinkedIn.

Frequently asked questions about Loftware Cloud Designer in cosmetics

What is Loftware Cloud Designer?

Loftware Cloud Designer is a SaaS label design solution that lets organizations design, manage and print labels from one central, secure cloud environment. For cosmetics companies, this is ideal: new product launches can be prepared from any location, with no dependence on local workstations.

What benefits does cloud labeling offer cosmetics brands?

Cosmetics brands often work with fast product launches, international distribution and strict regulations (INCI lists, allergen warnings, batch tracing). Cloud labeling centralizes templates and data, so a change in an ingredient list or warning text is immediately correct everywhere, at every site and on every package. This shortens time to market and reduces compliance risk.

How long does an implementation of Loftware Cloud Designer take?

The lead time depends on the number of templates, data connections and users. At a mid-sized organization such as LOOkX Cosmetics, a typical implementation takes between 2 and 6 weeks, including rollout of templates, connection to product data and operator training. Giesbus is a certified Loftware Cloud Solutions Expert and guides the entire project.